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I help tradies & home service businesses get more jobs through Google Ads.
No long term lock-in contracts. Just results that fill your schedule.
Google Ads Specialist
Just like you’d see a specialist instead of a GP for something specific, we dedicate ourselves solely to Google Ads.
No Long Term Contracts
Forget locking into lengthy contracts. We keep it flexible with a simple four-week notice period.
Unlimited Meetings
We stay connected with you, regularly reviewing performance to ensure your campaigns are on track and delivering against your goals.
About Me
I’m a Google Ads specialist based in Brisbane, helping tradies and home service businesses get more consistent, high-quality leads, without the usual long contracts or upfront fees.
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I’ve worked both in-house and at larger agencies managing high ad spend accounts, but I didn’t love how disconnected things could feel, clients treated like numbers, not businesses. That’s shaped how I work now: simple, hands-on, and focused on real enquiries, calls, and booked jobs.
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Before this, I ran my own car detailing business, so I understand what it’s like trying to keep consistent work coming in and turn leads into actual customers.
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I’ve got a Bachelor of Business (Marketing) from QUT, but most of what I rely on now comes from real-world experience running and improving campaigns that actually bring in work.

- Armand
Owner, Spruct Digital
Recent Work
Over a 30-day period, our client running Google Search campaigns generated 67+ leads from ~ $650 in ad spend, with an average cost per lead of $9.66.
By focusing on high-intent search terms, tightly structured campaigns, and ongoing optimisation based on performance rather than clicks, the account delivered a consistent flow of qualified enquiries at a sustainable cost, allowing the business to confidently grow without sacrificing efficiency.

Using detailed tracking, we could see exactly where enquiries were coming from and which campaigns were driving real results. In just a month, the client recorded a 24% increase in enquiries.
This growth was driven by ongoing Google Ads optimisation, including refining keyword targeting, adding negative keywords to cut wasted spend, and continuously improving ad structure and messaging to focus on higher-intent searches.
